Sponsorship Programs

Event Sponsorship:

Promote your business as an event sponsor! We encourage you to greet fair patrons by having employees on-site to connect with your customers! You are welcome to distribute promotional materials (i.e. balloons, pens, hats, etc.), hold a drawing or give-away, distribute coupons or offer product samples and sales.

Sponsor’s Exclusive Advertising Benefits:

  • “Sponsored by” line in our fair program under event listing (17,000 copies printed)
  • Sponsor sign at event (we provide)
  • Banner at event (if you provide)
  • “Sponsor Edition” Poster listing events for your display
  • Verbal Recognition at event and during Parade
  • Website link from www.spartafair.com
  • Free Commercial Vendor Booth at event or in Balyeat Field on Saturday, July 20.


Fair Program Advertising:

Place an ad in the 2013 Sparta Town & Country Days program. 17,000 copies are printed and distributed through the Sparta Today newspaper and various local business locations. Get your logo and business information into the hands of thousands of potential customers. See ad prices and information on the insert page. Large, sharp, full color ads on glossy paper!

Sponsorship 2013 Form – Click HERE!

Parade Entry:

This year’s theme is:  Carnival Lights & Country Nights!

Free entry until June 15th! Be sure to sign up for the 7th Annual Float Contest.

Sparta Parade 2013 Application – Click HERE!

Saturday Concert Sponsor:

This year’s FREE, LIVE concert on the stage in Balyeat Field will feature the best of West Michigan talent including In The Red & Union Guns!   A full line up of first class entertainment featuring country and classic rock music. In addition to the listed event sponsor benefits, a Concert Sponsor will also receive:

  • Printed Advertising: “Sponsored By” recognition in our fair program promoting the concert, printed according to contribution level. Written recognition on materials pertaining to the event promotions as print deadlines permit.
  • Sign Advertising: Two (2) Sponsor signs (we provide) on the day of the event.

If you provide a banner, we will display it in the concert area according to contribution level.

Sponsorship 2013 Form – Click HERE!

Fireworks Sponsor:

Help us end Town & Country Days with a BANG, be a Fireworks Sponsor! In addition to listed event sponsor benefits, a Fireworks Sponsor will also receive:

  • Printed Advertising: “Sponsored By” recognition in our fair program promoting the fireworks, printed according to contribution level.
  • Sign Advertising: 2 Sponsor signs (we provide) on the day of the event. If you provide a banner, we will display in the fireworks viewing area according to contribution level.
  • VIP Admission: Free admission passes to the VIP viewing area at the Sparta High School.

Back by popular demand, free bounce house, pre-fireworks kids activities, refreshments and music!

Sponsorship 2013 Form  – Click HERE!

MUD RUNS Sponsor:

Back by HUGE demand!  The “Thingamabog” Mud Runs return to Sparta Airport with West Michigan Mud Runs Association.

  • Printed Advertising: “Sponsored By” recognition in our fair program, printed according to contribution level. Written recognition on materials pertaining to the event promotions as print deadlines permit.
  • Sign Advertising: Two (2) Sponsor signs (we provide) on the day of the event.


Run thru Sparta

This year’s Run thru Sparta will begin and end in Balyeat Field, Olmstead Street.  Our second year on a fantastic new course for this year’s participants!

Questions?  Contact Carrie Cowdrey at 616-291-2875

Sponsorship 2013 Form – Click HERE!

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